Five Basic Tips for Successful Business Performance on Pinterest
Pinterest differs from other social media platforms
Pinterest is a powerful, visual-oriented platform for consulting businesses. Pinterest differs from other word-heavy or video-driven social media platforms, so it requires some understanding of its nuances. I have found great value for both of my businesses by using Pinterest as a low-risk, high-reward tool. These are a few basic tips for successful business performance on Pinterest.
What is Pinterest?
Pinterest describes itself as the visual inspiration platform people worldwide use to shop for products personalized to their taste, find ideas to do offline, and discover the most inspiring creators. Their mission is to inspire everyone to create a life that they love.
Pinterest admits that it is different. Pinterest promotes itself as a creative space for people and ideas without the pressure to be perfect. The focus is on ideas rather than engagement (likes) from others on the platform.
Pinterest employs various image recognition technologies to help users discover and save images that match their interests and preferences. Their industry-leading algorithms and associated deep learning enable Pinterest to understand the content of images in great detail. In turn, Pinterest can provide accurate search results and recommendations for businesses participating in the platform.
My Businesses That Use Pinterest
Both my primary business and a not-for-profit business use Pinterest. In 2023, both entities moved from a sleepy Pinterest presence to a more aggressive one.
JD Solomon Inc
Branded as JD Solomon Solutions, this company is a management consulting firm that practices across the United States. Our niche services are program development, asset management, and facilitation for facilities, infrastructure, and the natural environment. Essentially, we pull together highly technical aspects where problems contain a lot of complexity and uncertainty. Our business is built on reputation and relationships.
Communicating with FINESSE
Communicating with FINESSE is a not-for-profit community of highly effective communicators and facilitators. Our goal is to teach and train the next generation of knowledge workers to be superior in using soft skills. CWF offers publications, webinars, and publications — both free and paid.
Five Basic Tips
1. Optimize Your Profile
As with any social media platform, your profile should be optimized to make it easy for people to find you on Pinterest. For businesses, reference the firm’s principal owners to make it easier to find you.
2. Create Great Visuals
Pinterest is a highly visual platform, so creating high-quality, visually appealing content is essential. Create images, infographics, and videos relevant to your consulting business and showcase your expertise.
3. Use Keywords Relevant to Pinterest
Use keywords relevant to Pinterest users to make it find your content. Every social media platform and search engine is different. Using Google keywords will not get the job done.
4. Focus on Your Target Audience
Like all social media platforms, understand your target audience’s interests and preferences, and create content that speaks directly to them. Use powerful Pinterest Analytics to track your most popular pins, boards, and overall performance.
5. Engage with Other Users
Pinterest is a social platform, so engaging with people is essential. It takes work in Pinterest because the platform is more visual than other social media platforms, and it is easy to get re-directed to purchase products or services. However, the basics still apply, and Pinterest is a more target-rich environment than most people think at first glance.
Applying It
Pinterest is a powerful, visual-oriented platform for consulting businesses. Pinterest differs from other word-heavy or video-driven social media platforms, so it requires some understanding of its nuances. Approach Pinterest as a low-risk, high-reward tool. Follow these basic tips for success.
