Forget Individual Personality Styles — Focus On Group Effects In Decision Making

The inner circle must approve when the stakes are high

The Boss’s Inner Circle Can Be Harsh (source: Cash Coolidge’s “Poker Sympathy”)

Forget about individual personality styles of the audience in your communications. It is the group behavior that matters when communicating for decisions with high degrees of complexity and uncertainty.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store