JD Solomon Inc’s Most Disappointing Blog Posts of 2023
Some Lessons Learned from Writing a Content Piece Every Week
Our company targeted one blog post per week in 2023. Our main goal was to see the impact of a more aggressive content creation strategy impacted our business. The sources of the blog posts were the interesting people and projects we encountered throughout the year. As a small business, the actual writing of the posts fell on me.
Who We Are
JD Solomon Inc. is a niche professional services company. We provide solutions for program development, asset management, and facilitation solutions at the nexus of facilities, infrastructure, and the environment.
We serve a global audience aligned with science, technology, engineering, and math. Most of our work comes from referrals. The primary goal of our website is to provide a credible representation of our firm against other larger, older companies. Our social media strategy is aligned with content creation and providing value.
Our 2023 Blog Posts
15 Helpful Articles on Asset Management from 2023
14 Helpful Articles on Project Development from 2023
13 Timely Insights on Facilitation from 2023
10 Timely Insights on Environmental Issues from 2023
Our Top Blog Posts
The Top 4 Asset Management Articles of 2023
The Top 4 Program Development Articles of 2023
The Top 4 Facilitation Articles of 2023
The Top 4 Environmental Articles of 2023
Our 4 Most Disappointing Blog Posts
#4 What Hurricanes and Fishing Teach Us About Risk and Project Development
The inspiration for this one came while I was surf fishing at North Myrtle Beach. We had just wrapped up a fairly large risk management project, and I received a call to do a risk assessment on a new infrastructure project. Maybe too many beers, but this one seemed like a great idea.
#3 Five Key Enablers for Project Managers to Be Effective Communicators
We watched a project manager do a great job of damage control on a project that had gotten sideways. This one had high expectations for our project management followers. Well, at least that is what we thought.
#2 How Young Professionals Can Build a Facilitation Team and Empower Their Careers
I was hired to do some corporate training to create a better stable of young facilitators. Great result, and I continue to stay close with several participants. The article did not prove successful.
#1 Successful Project Management Software Needs This One Thing!
We did two nice projects on this topic. Evaluating, selecting, and improving capital project software and enterprise asset management software is in our wheelhouse. I thought this would easily be in the top half of all posts for the year. Instead, it was near the bottom.
Some Lessons Learned
Here are some things we take away from this year’s blog effort.
- There is a 50–50 chance that any inspiration you get while drinking will work out the way you think it might.
- Content matters, but so does the title, image (or thumbnail), where you do supplemental promotion and even the day of the week.
- Social media is fickle at best.
- When you write one blog post per week, 10 to 20 percent will not work out the way you thought.
Looking to 2024
The great experiment of 2023 was fun and insightful. In 2024, we will cut back to one content-related blog post every two weeks instead of weekly. We have other content like company news, outreach events, and videos to fill some of the gap. We learned a lot from 2023.
JD Solomon Inc. provides solutions for program development, asset management, and facilitation solutions at the nexus of facilities, infrastructure, and the environment. Subscribe for monthly updates related to our firm.
