Why Project Managers Should Talk to Every Board Member the Same Way
And How to Do It
When you’re presenting to a board of directors, it’s tempting to adjust your approach based on who you think holds the most power. Maybe you focus on the CEO because they make the final call, or you tailor your message to the finance expert because they love the numbers. But here’s the thing — every board member has a vote, a voice, and a perspective that matters.
The Consequences
If you overlook someone, you risk losing their buy-in, which can slow down or even derail your idea.
Consistent Clarity is Key
So, how do you talk to everyone in the same way? The key is consistent clarity — giving everyone the same level of information, in a way that’s accessible to all.
One effective technique is framing your message around shared goals. Instead of catering to individual interests, structure your communication around what unites them — like company growth, risk management, or long-term strategy.
An Example
Instead of saying: “Since we’re discussing financials, let me address the CFO on this point…”
Try: “This decision impacts both financial stability and long-term innovation, so let’s break it down from both angles.”
This keeps the whole board engaged and ensures that no one feels left out or undervalued.
The Benefit
When you communicate evenly, you foster collaboration and show respect for the collective wisdom in the room. And when board members feel included, they’re more likely to support you.
Bottom line? If you want the board’s approval, speak to all of them, not just some of them.
JD Solomon Inc provides solutions for facilitation, asset management, and program development at the nexus of facilities, infrastructure, and the environment. Founded by JD Solomon, Communicating with FINESSE is the community of technical professionals dedicated to being highly effective communicators and facilitators.
